The technology sector had a great weight in the fair thanks to FITUR Know & How Export and hub are driving the transformation of tourism through technology and content developing companies.
SEGITTUR organized the 6th Edition of Fitur Know-How & Export and included an exclusive area of virtual reality, where users could have the experience of virtually traveling through national and international destinations.
The goal of this initiative was to show the potential of virtual reality for the tourism sector, since this technology allows to travel before the trip, to know in which hotel to stay, as well as know other places that can be seen on the destination.
Attendees were able to visit destinations such as Malaga, perform the Camino de Santiago, to know Marrakech, discover the Arctic circle in Norway, or plunge into the reality of Haiti.
It was also possible to fly over New York, visit the Roman amphitheatre in Cartagena, the giant pocket of Pulpi, Archena baths or the combat of Don Quixote and the windmills. Attendees at the fair have also been able to make a virtual exploratory trip to one of the jewels of the pre-Romanesque Asturian architecture.
In addition to the virtual reality space, the public was able to attend a creative workshop in which César Urbina, creative director at Iralta VR and Paolo Piva, Managing director of Hop 180 shared their experience in this sector in a talk titled : "10 Tips for effective use of virtual reality in tourism – Keys to build relevant content". (Summary of this workshop will be published shortly)
The public could also attend a roundtable where participants discussed the present and future of virtual reality in the sector. The table was moderated by Juan Daniel Núñez, editor of Smart Travel News and featured the participation of Siham Fettouhi, Chef of service e-marketing, Direction Digitale et Technologies de l´Information, Office National Marocain du Tourisme, Paolo Piva, Managing Director Hop 180, Sergio Uson of the society of of travel agencies of virtual reality, Ivan Corzo Marketing manager Europe of Palladium Hotel Group and César Urbina, creative director of Iralta VR.
In addition to the virtual reality space organized by SEGITTUR, people could enjoy VR experiences in the rest of the fair like at the Navarre stand where the public could travel the Camino de Santiago thanks to the Camino360 Appan App that two years ago received the FITUR and SEGITTUR Best Destination Guide App Award for its use of virtual reality and that remains a pioneer for the use of the VR and interactivity.
Another project that the public could enjoy at the fair was Marrakech 360 produced by the national Office of Tourism of Morocco and that we have carried out together with Netberry Solutions.
Also at the Pullmantur booth visitors were able to discover their cruises in waters of Norway or Italy with the experiences that we've filmed next to New Horizons.
We have been attending FITUR for five years, showing ideas, virtual reality and 360 video projects, and this year has been special for virtual reality. Being supported by the Ministry of Industry and Tourism and SEGITTUR and accompanied by the best VR companies in Spain, having produced VR contents for three booths, and the many interviews and meetings that we carried out in these three days, made us believe in the promising future of virtual reality and tourism.
Mapi was a challenge from the start. How to use similar technology as Avatar, Mandalorian or Fortnite to produce live TV? Augmented Reality is used by many broadcasters to add graphic content or data, but this is the first time a hybrid 3D character acts in real time for multi cameras.
RURAL SUSTENTÁVEL: LOW CARBON AGRICULTURE IN BRAZIL
In the last months we have been involved on this project we have met thousands of people from all over the world that are fighting against the climatic chance. The immersive experience VR “Low carbone agriculture in Brazil” is based on the Rural Sustentável project and it has been developed together with the Inter-American Development Bank.
LOS40VR: MUSIC AND VIRTUAL REALITY
LOS40VR is a virtual reality App created to surprise fans of bands and lovers of music and virtual reality. For the first time viewers will be near their favorite musicians and will live exciting immersive experiences next to them.
In March, there have been two major events in Brazil and Argentina in which virtual reality has been protagonist, the World Water Forum and Annual of the assemblies of the IDB Governors meeting and the IIC.
The experiences of virtual reality that we have developed in the past two years along with the IDB they have had their space and it has been a success among the audience.
The new Iralta VR App
Iralta publishes its new application that allows viewing 360° videos from iOs and Android mobile devices.
10 Tips for effective use of virtual reality in tourism
10 Tips for effective use of virtual reality in tourism It is the title of the workshop held in FITUR 2018. Segittur proposed us to summarize our experience in the creation of virtual reality for space FITUR Know-Export and tourism projects in ten tips.
In this article you will find some tips and ideas that you must assess before producing a virtual reality experience in the tourism sector.
Cervantes VR in classrooms
Now that classes are empty and the students and teachers enjoy their holiday, we'd like to remember the day of virtual reality that we live with the students of the CEIP "Leopoldo Calvo Sotelo" in Madrid last week of course.
A few months ago, an interesting assignment came. On the occasion of the centenary of Madrid's Plaza Mayor, Photoespaña sought to produce, with the patronage of Samsung, a VR piece for this year's festival.
Chasing the Northern Lights VR – Lofoten Island Norway 360º
Travel to the of the Arctic circle in winter is a unique experience.
The unpredictable and ever-changing climate produces a wide variety of lighting conditions. It is the best time of year to photograph its incredible mountains and frozen lakes. But mostly it's the best time to catch the capricious and elusive Aurora Borealis.
Presentation Cervantes VR
Did you miss the presentation of VR Cervantes?
Do not worry…. Here are a summary of the day