Between February and March invited by CNCS Condé Nast Creative Studio we created a Biotherm 360º audiovisual experience for the sensory and immersive room.
Oceans, wild nature, seascapes: A Street Marketing activation with 360º stunning content.
Biotherm explained the action: "A 360º iceberg between skyscrapers: What we intend is to offer an immersive and sensory experience within an iceberg that shows how our pace of life affects our skin."
Anyone who enters the iceberg will come out with greater awareness of climate change and the health of the planet, in particular the oceans. The brand has been collaborating since 2012 through its project Water Lovers with various programs of education, conservation and preservation of the aquatic environment.